With clear goals like: “improve website traffic” or “optimize brand awareness,” social media managers grow your business through social networks such as Facebook, Instagram and Twitter. A decade ago, this role was non-existent. Now, more companies embrace social media for customer acquisition, and social management is often essential.

With clear goals like: “improve website traffic” or “optimize brand awareness,” social media managers grow your business through social networks such as Facebook, Instagram and Twitter. A decade ago, this role was non-existent. Now, more companies embrace social media for customer acquisition, and social management is often essential.

• Search Engine Optimization (SEO)
• Email Marketing
• Mobile Marketing
• Social Media Marketing
• Content Marketing
• Affiliate Marketing

• Strategy Planning
• Tactics and execution
• Community management
• Understand how content works on a social web
• Optimizing content and technology
• Creative mindset
• Writing Skills
• Patience
• Technical Aptitude
• Be on top of the latest digital marketing trends
• Analytical Skills
• Organizational Skills
• Ability to work under Pressure
• Leadership and communication Skills
• Curiosity and Flexibility
• Adaptability
• Understand how content work on a social web
• Customer service/Community engagement

• Class XII in any stream
• Candidate must have adequate knowledge about computer application and internet technology

• Social media Analyst
• Analyst media planning/media planner
• Media Buyers

• Building a social media strategy that aligns with the business and marketing strategy to achieve subsequent goals
• Needs to determine clear cut actions that will set the course for achieving defined goals. This includes describing social media campaigns, content, community planning, posting schedules, advertising, social media tools, and automation. The plan should also include analysis of trends, the performance by post type, segmentation, and timings, competitors' strategy, and updated social media best practices.
• Building a social content calendar- defines the exact day, time, and social channel of when and where the content is to be published, whether it is a blog, info graphic, news, video, or any other form.
• Social media managers need to ensure that their social calendar is up-to-date, flexible, and real-time. They need to make tweaks and changes to the content based on their audience's behavior on every social media channel.
• Connecting with Social Media Influencers- A social media manager identify the right mix of influencers, connect and network with them, and work collaboratively to promote the brand. They must ensure to convey the brand's guidelines and that they are being followed by the influencers.
• Social media managers need to ensure that social advertising strategy is well-defined and executed, providing maximum ROI for the investments with quality leads.
• They are responsible for making the ultimate use of automation software tools to automate processes such as content publishing, scheduling, analytics, report creation, trend analysis, competitor analysis, and social listening.
• Social media managers are to be accountable for all these social media tools. This includes their assessment, credential management, billing and subscription, user management, performance analysis, and ROI measurement.
• Social media managers are responsible for identifying and tracking these trends using trend analysis tools.  They also need to keep brand content up-to-date with the latest trend in your industry, sharing, news, analysis, reports, surveys results, and so on that the audience will find informative.
• To understand audience behavior and targeting, and strategize social media marketing activities accordingly.
• Social media managers are responsible for performing timely reviews of campaigns running on social media, which includes measuring the performance of content, targeting, resources, tools, campaigns, ads, and channels. They should also be able to make recommendations based on this data about necessary modifications required to the social media strategy