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PRODUCT MANAGEMENT
- INTRODUCTION
- CAREER OPPORTUNITIES
- COLLEGES IN INDIA
- COLLEGES IN ABROAD
- SKILL SET
- ELIGIBILITY
- SPECIALISATION
- ROLES AND RESPONSIBILITIES
The product managers set the vision for the product and integrate their knowledge of technologies, various marketing techniques to enhance user experience, and thus maximizes the business value of the product.
Their main focus is on healthy functioning of three vehicles namely, the technology, designing and the users.
- Business-to-Business
- Business-to-Customer
| College | Location |
| Indian Institute of Management - Ahmedabad | Ahmedabad |
| Indian School of Business -Hyderabad | Hyderabad |
| Indian Institute of Management - Bengaluru | Bengaluru |
| Indian Institute of Management - Kolkata | Kolkata |
| Indian Institute of Management - Lucknow | Lucknow |
| Xavier Labour Research Institute (XLRI) | Jamshedpur |
| Faculty of Management Studies - Delhi | Delhi |
| S.P. Jain Institute of Management and Research (SPJIMR) | Mumbai |
| Indian Institute of Management - Indore | Indore |
| Indian Institute of Management - Kozhikode | Kozhikode |
| TISS - Tata Institute of Social Sciences - Mumbai | Mumbai |
| Management Development Institute, Gurgaon (MDI) | Gurgaon |
| MICA - Mudra Institute of Communications Studies - Mumbai | Ahmedabad |
| Apeejay School of Management, Delhi (ASM) | Delhi |
| WLC College India, Bangalore | Bangalore, Karnataka |
| Narsee Monjee Institute of Management Studies - (NGA - SCE) | Mumbai, Maharashtra |
| Institution | Location |
| Northwest University | USA |
| Harvard Business School | USA |
| The Wharton School | Pennsylvania |
| INSEAD | Singapore |
| Stanford University | USA |
| London Business School | UK |
- A general understanding of Data
- Industry insights and KPIs
- Strategic Thinking
- Business Skills
- Design and user experience knowledge
- Team work & Team building
- Excellent Time management
- Project Management
- Good delegation Skills
- Prioritization Skills
- Presentation Skills
- Excellent Communications
- Interpersonal Skills
- Active listener
- Product Story Teller
- Natural tendency to be positive, creative, and curious
- Genuine empathy toward customers and commitment to diving into the weeds on their challenges
- Strong leadership skills.
- Bachelor’s or master’s degree in Business Administration, Computer Science, Finance, Engineering, Economics or Marketing to start strong.
- Require ample field experience for at least 3-5 years in the process of product development, strategy-building, testing or any level of product designing.
- Product Manager
- Brand Manager
- Marketing Communications Manager
- Digital Marketing Manager
- International Marketing Manager
- Market Research Analyst
- Have a deep understanding of customer experience and identify and fill product gaps
- Generate new ideas for the product to grow market share
- Create new products or strategies based on market and consumer research
- Determining a product's pricing based on exhaustive reach of competition and target customers
- Convert product strategy into detailed requirements and prototypes for development
- Work closely with multiple stakeholders like management team, engineering team and marketing team
- Evaluate promotional plans to ensure that they are in-line with product strategy
- Be Responsible for the creative, innovative side of business as well the analysis and strategy end sides
- Lead product launches by coordinating with public relations team, analysts, executives and other marketing team members.
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