Fashion Business Management, as the name suggests, deals with increasing and maintaining the brand value and awareness of a given product through media and advertisements. A fashion manager is responsible for creating new and innovative strategies for the marketing of a given product to increase its demand in the market.

Fashion management thus involves a thorough research and analysis of the latest trends in the fashion industry in order to predict the success and popularity of the given product among the consumers, based on its price and usability. Therefore, fashion managers must have an eye for detail and must possess exemplary communication skills, along with an in- depth knowledge of the prevailing market trends.

• Apparel brands
• Boutiques
• Retail chain outlets
• Fashion Product Manager
• Fashion Brand Manager
• Fashion Marketing Manager
• Public Relations (PR) Manager
• Teaching in an institute that offers courses in fashion business management

• Pursue B. A. (Hons.) Fashion & Lifestyle Business Management for 4 years
• Pursue Diploma in Fashion Retail Management for 1 year
• Pursue B. A. (Hons.) Fashion & Lifestyle Business Management for 4 years

• Enhance the sales of fashion products using sales and marketing techniques
• Define the positioning and segmentation strategy for the client or organization
• Examine publicity methods to enhance brand awareness
• Develop pricing strategy of fashion products to maximize the company’s share of the market and its profits
• Observing the response of consumers and retail channels to make changes and innovations in products
• Identify the need for new products and services based on customers feedback and oversee product development
• Coordinating with other network partners like designers, merchandisers, retailers and manufacturers
• Keeping up to date with latest fashion trends considering the consumers base for styling and costing of the products