Digital marketing is a fast-expanding field with excellent opportunities to build a career. Using various media vehicles such as e-commerce, mobile commerce, etc. they promote the organization’s products and brands. 

Digital marketing has become a critical pillar for an organizations marketing department as it enables the organization to analyse marketing campaigns and understand what is working and what isn’t typically in real time.

• Search Engine Optimization (SEO)
• Email Marketing
• Mobile Marketing
• Social Media Marketing
• Content Marketing
• Affiliate Marketing

Top Digital Marketing Institutes in India

Top Digital Marketing Institutes in the World

• Paid social media advertising expertise
• Sales Skills
• Specific marketing channel expertise
• The ability to think objectively
• The ability to execute and analyze drip marketing campaigns
• Creativity and analytical Skills
• Good copy and visual storytelling Skills
• An understanding of Word Press
• Self-promotion savvy
• Understanding of brevity
• The ability to analyze quantifiable metrics
• Listening skills
• Communication skills
• Agility
• Basic design skills
• Content Marketing
• Strong work ethic
• Empathy
• Research and Gathering data
  

• Minimum education required – Under Graduate
• Maximum education required – Post graduate
• For online courses offered by Indian universities and institutions, there is a requirement that the Indian applicants must have completed their graduation from a recognized university/ educational institution (UGC/AICTE/DEC/AIU/State Government) in any discipline and those International applicants must have completed their graduation or equivalent degree from any recognized University or Institution in their respective country.
• There is no restriction placed on the discipline/ stream of study as far as digital marketing courses are concerned.

• Marketing Expert
• SEO Expert
• SEM Expert
• Social Media Marketing Expert
• Pricing Strategies
• Marketing mix
• Product Strategies
• Analytics
• Marketing Analytics
• Mobile marketing

• Design, build and maintain the presence in the social media to reach the target audience
• Develop, plan and execute digital marketing campaigns such as web campaigns, SEO/SEM, database marketing and display advertising campaigns
• Sell the organization's products and services using the online or mobile platform to enhance market share
• Measure and report performance of all digital marketing campaigns, and assess target goals
• Coordinate with internal teams to create landing pages of websites and optimize the overall user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Use web analytics software to monitor performance of customers on the web or mobile platform and make recommendations for improvement