- CAREER OPPORTUNITIES
- SKILL SET
- ROLES AND RESPONSIBILITIES
- SUCCESS STORIES
Are you keenly interested in watching Ads on TV Social media?
Do you often attempt to discuss ad designs and content with others?
Would you too want to create content that make consumers buy a product or service?
If you have a creative mind and an ability to work in a stressful yet interesting environment.
Advertising is a career that awaits you!
Career Introduction - As an Advertising Professional:
As an advertising professional you will build an idea and develop plans to communicate about a product or service and its features & benefits to the potential buyer.
Your objective will be to influence the potential buyer’s decision so they end up buying the product or service.
You create and curate content covering global advertising, latest campaigns and brand related news.
- Write and generate ads that are published in Newspapers, magazines or books, aired on television,
- Broadcasted on FM channel
- Twitter, etc
- Hoardings Hung on billboards
- Creatives pushed on your mobile phones.
All are Example of Advertisement.
- Bachelor of Arts (Advertising)
- Bachelors in Mass Communication, Advertising & Journalism (BA-MCAJ) + GDMC
- The Advertising and Marketing Communications course.
- Advertising and Public Relations
- Advertising, Promotions and Marketing Manager.
- Advertising Sales Representative.
- Film and Video Editor
- Graphic Designer
- Market Research Analyst
- Meeting, Convention and Event Planners
- Copy Writer
- Media Planning Executive
- Research Associate at Advertising Agencies like Dentsu, DDB Mudra, McCann, Madison BMB, etc.
- Digital Marketing Executive
- Brand Manager
- Client Service Executive
- Art Director/ Creative Head
List of Indian Colleges:
- Xavier Institute of Communication , Mumbai
- Asian Academy of Film & Television (AAFT), School & Fashion Design – Noida
- Indian Institute of Mass Communication, New Delhi
- MICA, Ahmedabad
- University of Mumbai
- Mumbai Educational Trust of Mass Media
- Shadan Degree College of Boys, Hyderabad (Telengana)
- Delhi College of Arts & Commerce
- Jesus & Marry College, DU
- Career College Bhopal
- Polytechnic for Women, Delhi
- Shri Cloth Market Institute of Professional Studies, Indore
- Makhanlal Chaturvedi National University of Journalism & Communication, Noida
- Symbiosis Centre of Media & Communication, Pune
Admission Criteria : Various Entrances & Merit Cut offs
College - Symbiosis Centre of Media & Communication, Pune Course - Bachelor of Arts (Advertising)
Duration – 3 years
Eligibility - 10+2 with a minimum of 50% (45% for SC/ST) marks.
Symbiosis Entrance Test (SET), writing ability test, Studio test as well as a personal interaction .
Heritage Institute of Management and Communication
Course - Bachelors in Mass Communication, Advertising & Journalism (BA-MCAJ) + GDMC
DURATION - 3 Years
Eligibility criteria - The candidate should have passed 10+2 or equivalent from a recognized board.
Xavier Institute of Communications , Mumbai
Course: The Advertising and Marketing Communications course.
Duration: 3 Years .
Eligibility criteria: Entrance exam (60%), and 10+2 marks (40%).
University of Mumbai
Course: University of Mumbai offers many programme in advertising. Apart from these, aspirants can even pursue degree programme such as Masters Degree in Arts (Communication and Journalism), Masters Degree in Arts (Public Relations) and Masters Degree in Arts (Electronic Media), wherein advertising is taught as a full-fledged subject.
Eligibility criteria: The candidate should have passed 10+2 or equivalent from a recognized board
Options after Graduation
College - Xavier Institute of Communication , Mumbai
Course – Advertising & Marketing Communication
Duration – 10 months diploma programme
About - The highlight of this course is that its constantly evolving and is reflective of the current state of the industry. By ensuring that experienced advertising professionals take the student through, the program ensures that learning outcomes are current.
Eligibility – Any Graduate
College – Indian Institute of Mass Communication, New Delhi Course - Post-graduate diploma programmes in Advertising and Public Relations
Duration – One year
About - The main objective of the advertising course offered at IIMC is “to provide basic and emerging concepts and principles in relation to better decision making in the areas of advertising and public relations”.
Eligibility – Graduate
College - University of Mumbai
Course - MA Programme in Entertainment, Media and Advertising.
Certificate in Advertising, Sales Promotion and Sales Management.
One Year Part -Time Post-Graduate Diploma in Advertising and Media.
Eligibility – 10+2 from recognised Board
College – MICA, Ahmedabad
Course - Post Graduate Certificate Programme in Advertising Management and Public Relations-(PGCPAMPR)- Online
About - The course aims at skill as well as perspective building for junior and middle level executives in the domain of Advertising Management. It seeks to deliver skills for managing advertising businesses, by combining theoretical learning in the field of communication with the right blend of management education.
Eligibility - Graduate with 50% marks
- Active Listening.
- Analysing Emotions.
- Customer Focus.
- Giving Feedback.
- Handling Objections.
- Interpersonal Skills.
Eligibility for most of the advertising graduate diploma / degree courses is 10+2 in any discipline with a minimum of 50 percent marks. Admission to most of these courses is based on an entrance exam and/or interview.
- Print Promotions.
- Television Advertising.
- Radio Advertising.
- Online Marketing.
- Mobile Application Marketing.
Roles and Responsibility
- Market Research
- Identify Target Audience
- Media Selection
- Ad Designing & Ad Creation
- Decide Place & Time
- Performance Check
Deeply passionate about Advertising, Blackjack and Single Malts, Sonal Dabral was born in India and studied Visual Communications at India’s foremost design school: the National Institute of Design. Instead of making him the next Paul Rand or Tibor Kalman, the universe had other designs and threw him into a career in advertising. Destiny knows best it seems since in 3 different markets across Asia he has led his agencies to the no.1 creative position.
First up, he joined Ogilvy Mumbai in 1991 and in partnership with Piyush Pandey drove the agency from creative anonymity to India’s No.1 creative agency. In 1999 the Times Of India, a leading Indian newspaper had named Sonal as one of the 50 young Indians who will lead India into the next century. Perhaps to keep that promise Sonal returned to India in 2011 and started a new chapter in his career as the Chairman and Chief Creative Officer of DDB Mudra Group based out of Mumbai.
A popular speaker, Sonal has spoken at major festivals like Spikes Asia, Dubai Lynx, Cristal Advertising Festival, Turkey, LIA, besides numerous engagements across Asia. He successfully woke up a sleepy audience in Taiwan by singing an impromptu Bollywood song during a presentation sometime in 2005. Since then he has employed this trick to great effect in many randomly selected presentations.
In an earlier avatar, Sonal has been a popular TV host on prime time television, a Bollywood scriptwriter and has also been channeling his passion for films into directing ad films. His future plans include being a filmmaker on weekdays and a pro Blackjack player on weekends.
The man who is known as an adman, unlike today’s advertising generation, who wants to be an integral part of the industry, did not dream of becoming an adman. He had passion for words. That’s it! He gave his passion a right direction. When he joined an advertising agency as a Trainee, he knew that this is where he can do what he wants to. And then there was never looking back.
Coming from a small town, Almora in Uttarakhand to a metro city like Delhi and joining advertising industry during an era where English, not even Hinglish was preferred over all other languages, he was convinced that his words have the power to persuade people to buy whatever he wants to sell even in Hindi, when others had established the market in English. From a small town guy from Almora to the CEO and Chief Creative Officer of McCann Worldgroup India, and the Chairman of McCann Asia Pacific – the journey has been challenging yet rewarding and exhilarating.
Born to qualified classical vocalists, Prasoon Joshi did not go the singing way. Moving on to studies, he did his B.Sc and post-graduation in Physics, but once again, he chose a different course in life. ‘Exploring the unexplored’ was as if in his blood since the very beginning. He started showing the world his creative intellect from the age of 17 by publishing his very first book, Main Aur Woh — a ‘conversation with himself.’
Though known for his contribution in the advertising world, he has always made sure that through his words he helps the society to change, he helps the society to heal and transform. His poems “Iss Baar Nahin” and “Itna Kyun Sote Hai Hum,” and campaigns for social causes with UNICEF, Pulse Polio, HIV Breakthrough, the critical Malnutrition Campaign for the Government of India are the best examples of it. Also an Internationally acclaimed Advertising professional, Prasoon has been awarded with Cannes Lions, D&AD, and Clio amongst host of other International awards and honours. He is also a National Award winning Film script and songwriter.
The universality of Prasoon’s virtuosity lies in the fact that he recognizes, in his own words, that human emotions are the same all over the world — it is their expression alone that is different.